Compass 3-Phase Marketing Strategy

Perfect Your Listing Strategy Before Accuring a Single Day on the Market

As a Compass agent, selling your home deserves a strategic approach, which is why I implement Compass's 3-Phased Marketing Strategy. Like Hollywood builds anticipation with movie trailers, I'll launch your listing multiple times to generate maximum demand. 

I understand that your home is your most valuable financial asset, and you deserve the best return without compromising your future. Compass is leveling the playing field by providing you with the same proven playbook that real estate developers and professional homebuilders have utilized for years. I'm committed to creating the smartest and safest way to list your property and maximize its value.

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Your Home. Your Choice.

For years, the traditional way of selling your home has been part of a system that has put sellers at a disadvantage. The most well-known real estate websites have built their business models at the expense of homeowners by showing negative insights on their listings, such as days on the market, price drops, and home value estimates.

“We are working with our agents and their clients to create a company that better serves homeowners.”

ROBERT REFFKIN FOUNDER & CEO, COMPASS

Compass Is Giving Homeowners the Same Advantages as Real Estate Developers and Professional Homebuilders

The marketing strategies that Compass supports are not novel or new. They have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and, just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:

Test Aspirational Pricing

They test an aspirational price or validate a pricing strategy privately before listing it on the MLS.

Harness the Power of Pre-Marketing

They pre-market while staging and preparing the home to create interest and anticipation before it’s ready to launch.

Learn from Engagement Insights From the Listing Page

They learn from the data and analytics they get from their websites, including property page views, visits, and engagement insights.

Protect and Control Their Data

They control which websites their photos, addresses, and data appear on and protect their data.

Protecting Your Home's Value: The Compass Advantage

As your Compass agent, I'm committed to safeguarding your home's value from common industry practices that can undermine your selling position. Here's how my approach puts you first:

Eliminate Days on Market & 
Price Drop History Risk

When your home sits on the MLS for extended periods or shows price reductions, buyers often perceive it as overpriced or flawed, significantly weakening your negotiating position. By carefully controlling when your property appears on the MLS, utilizing Compass’s pre-marketing platform, and implementing thorough market analysis to establish the right price from the start, I help minimize both public days on market and price adjustment history—two factors that can negatively impact buyer perception and substantially erode your bottom-line value.

Avoid Missed Buyer Inquiries

Many third-party real estate sites intentionally redirect buyer inquiries away from listing agents to agents who pay for leads. These agents often know little about your property and do not commit to maximizing your sale price. As a qualified and seasoned Compass agent, I will ensure direct communication with interested buyers, maintaining control of your property's narrative.

Control your Pricing

Third-party platforms use outdated algorithms that can significantly misprice your property, setting incorrect buyer expectations before they even see your home. I provide accurate, current market valuation based on comprehensive local data and firsthand property knowledge, ensuring your home is positioned correctly from day one.

Protection from Negative Assessments

Outside platforms frequently add their own commentary and data points to listings that can undermine your property's value. Working with me and Compass’s vast tools means maintaining control over how your property is presented to the market, highlighting its true value and unique selling points without external misrepresentation.

How The Compass 3-Phased Marketing Strategy Works

Where Homeowners Choose to Market First

Phase 1

Launch as a Compass Private Exclusive

VALIDATE YOUR PRICING STRATEGY

Unlike traditional brokerages that immediately launch your listing to the public – exposing it to negative metrics that impact its value like days on market and price drop history – Compass gives you a head start. We showcase your listing to our network of top agents and their serious clients, allowing us to gather honest feedback on pricing with time to make adjustments before going public.

  • Make your listing available to a nationwide network of 34,000 top agents and their millions of clients. 

  • Begin to create urgency and generate buyer interest without accumulating days on the market or damaging public price drops. 

  • Sometimes, you’ll find a buyer that will pay a premium for certainty and reduced stress.


Find out more about Compass Private Exclusives here.

Phase 2

Launch as a Compass Coming Soon

Generate Early Demand

Publicly launch your property as a Compass Coming Soon exclusively on compass.com. This allows you to build buyer anticipation and interest while staying protected from days on the market and price drops. I'll share key engagement insights on your listing, and all inquiries will come directly to me rather than other agents who may prioritize their listings.

  • Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com – data that is lost when listings go into other platforms.

  • Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly instead of an agent who may not be familiar with your home. 

  • In this phase, you have more control over your data, so photos of your home and personal information don’t stay on the Internet.


Find out more about Compass Coming Soon here.

Phase 3

Go Live on All Platforms

SELL BETTER

Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2. 

Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the best outcome for you. Now that your home is launched, it will accrue days on the market and visible price drop history. 

Backed by a validated pricing strategy and early buyer demand, your home is positioned for the best possible sale outcome when it goes live on all public websites.

The Numbers Don’t Lie: Why This Strategy Works

Compass research reveals that homes pre-marketed through our platform before going active on the MLS consistently demonstrate measurable advantages, with data showing the following performance metrics:

2.9%

Higher Closing Price

20%

Faster to Contract

30%

Less Likely to Drop in Price

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YOUR HOME. YOUR CHOICE.

Curious how the Compass 3-Phased Marketing Strategy can protect and maximize the value of your home?