Perfect Your Listing Strategy Before Accuring a Single Day on the Market
As a Compass agent, selling your home deserves a strategic approach, which is why I implement Compass's 3-Phased Marketing Strategy. Like Hollywood builds anticipation with movie trailers, I'll launch your listing multiple times to generate maximum demand.
I understand that your home is your most valuable financial asset, and you deserve the best return without compromising your future. Compass is leveling the playing field by providing you with the same proven playbook that real estate developers and professional homebuilders have utilized for years. I'm committed to creating the smartest and safest way to list your property and maximize its value.
For years, the traditional way of selling your home has been part of a system that has put sellers at a disadvantage. The most well-known real estate websites have built their business models at the expense of homeowners by showing negative insights on their listings, such as days on the market, price drops, and home value estimates.
ROBERT REFFKIN FOUNDER & CEO, COMPASS
The marketing strategies that Compass supports are not novel or new. They have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and, just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:
They test an aspirational price or validate a pricing strategy privately before listing it on the MLS.
They pre-market while staging and preparing the home to create interest and anticipation before it’s ready to launch.
They learn from the data and analytics they get from their websites, including property page views, visits, and engagement insights.
They control which websites their photos, addresses, and data appear on and protect their data.
As your Compass agent, I'm committed to safeguarding your home's value from common industry practices that can undermine your selling position. Here's how my approach puts you first:
When your home sits on the MLS for extended periods or shows price reductions, buyers often perceive it as overpriced or flawed, significantly weakening your negotiating position. By carefully controlling when your property appears on the MLS, utilizing Compass’s pre-marketing platform, and implementing thorough market analysis to establish the right price from the start, I help minimize both public days on market and price adjustment history—two factors that can negatively impact buyer perception and substantially erode your bottom-line value.
Many third-party real estate sites intentionally redirect buyer inquiries away from listing agents to agents who pay for leads. These agents often know little about your property and do not commit to maximizing your sale price. As a qualified and seasoned Compass agent, I will ensure direct communication with interested buyers, maintaining control of your property's narrative.
Third-party platforms use outdated algorithms that can significantly misprice your property, setting incorrect buyer expectations before they even see your home. I provide accurate, current market valuation based on comprehensive local data and firsthand property knowledge, ensuring your home is positioned correctly from day one.
Outside platforms frequently add their own commentary and data points to listings that can undermine your property's value. Working with me and Compass’s vast tools means maintaining control over how your property is presented to the market, highlighting its true value and unique selling points without external misrepresentation.
Compass research reveals that homes pre-marketed through our platform before going active on the MLS consistently demonstrate measurable advantages, with data showing the following performance metrics:
Curious how the Compass 3-Phased Marketing Strategy can protect and maximize the value of your home?